Searching for Something New
In early spring 2010, Connections Cleveland, one of Northeast Ohio’s largest behavioral healthcare providers, was searching for a company that could provide a fresh and engaging presentation for its year-end annual meeting. This year’s meeting would be unlike past events, as the organization’s retiring president and chief executive officer would be honored during the evening’s festivities. A proper and fitting tribute was necessary.
Creating the Perfect Promotions Package
JC Power was retained shortly thereafter and immediately began planning promotional efforts to ensure that this year’s annual event would be remembered for years to come by attendees. The first step was to create promotional collateral that provided a fresh look, aligned with the design wishes of the Connections leadership team. This included the creation of a save-the-date piece, event invitations, and a 20-page themed annual report. However, the most anticipated component of the promotions strategy was the creation of a video tribute to Connections' retiring president and chief executive officer. JC Power developed the theme for the video, arranged for a series of taped interviews to be conducted with individuals who knew the honoree best, and oversaw the final editing takes of the video tribute. Included in the final product were clips of some of Northeast Ohio’s most notable individuals in the behavioral health community.
JC Power’s Promotional Efforts Deliver
On the evening of October 7th, 2010, over 250 individuals attended Connection Cleveland’s annual event. The event was an enormous success, as numerous individuals, including Connections CEO Esther Pla praised JC Power’s efforts, especially the superb video tribute that so effectively captured the accomplishments and legacy of the retiring president and chief executive officer. The success of the event also opened the door to a continued business relationship with Connections Cleveland, as JC Power has been retained to re-design their website in the near future.
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